HONG KONGWORLDWIDE
THE A&RBRIDGECULTUREWAS MISSING.
▶SELECTED WORK / 03UNDEFEATEDXG × VALORANTVCT PACIFIC / OFFICIAL MUSIC VIDEOArtist development, cross-market strategy, and musical worlds built between Asia and the West.
Enter selected work ↓G.E.M. ✦ XG ✦ NEWJEANS ✦ JACKSON WANG ✦ 99 GOD ✦ARCANE ✦ VALORANT ✦ LEAGUE OF LEGENDS ✦G.E.M. ✦ XG ✦ NEWJEANS ✦ JACKSON WANG ✦ 99 GOD ✦ARCANE ✦ VALORANT ✦ LEAGUE OF LEGENDS ✦
[CULTURAL IMPACT / 2022—2025]THE WORK
THE WORK
TRAVELS.
Across seven music and culture projects I helped shape at Riot Games.
Platform counts checked 14 Sep 2026. Spotify totals the matching masters; YouTube totals the seven featured official uploads.
SELECTED
CULTURAL MOVES
A portfolio of artist strategy, music and global platform work from inside Riot Games.
[THE MANDATE]
Not export.
Not translation.
Resonance.
LOCAL
FLUENCY
Understand the scene before entering it: its codes, tensions, platforms, and people.
ARTIST
TRUTH
Find the version of the idea that grows the artist without sanding off what made them matter.
GLOBAL
IMPACT
Build the partnership, music world, and platform moment that fans choose to carry forward.
BUILT ACROSS
SONY / EA / RIOT
SONY / EA / RIOT
THE BEST CULTURAL WORK DOESN'T FEEL LIKE A CAMPAIGN. IT FEELS INEVITABLE.
ENTERTAINMENT EXECUTIVE / A&R / CULTURAL STRATEGISTRead the point of view ↗